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INTRODUCTION 1.1 BACKGROUND OF STUDY Television advertisement represents one of the several stimuli to which children are exposed, like other kinds of stimuli existing within their environment. Television advertisement has a powerful tendency to influence children’s behaviour and general way of life, thus study examines the kind of influences or effects advertising on television can have on children. Seventy-six years ago, in 1928 to b […]
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1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY The political entity called Nigeria has continued since independence under one form of governance to the other. The military rulers have had to rule by decrees thus suspending the constitution that guarantees the citizenry their fundamental human rights. It, therefore, makes it obvious that the basis for government, which is for the ultimate good of the people, is defeated when their rights […]
99 Pages
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10,328 Words
BACKGROUND OF THE STUDY Since the inception of colonialism, the government over the years enjoyed a monopoly of the proprietorship of broadcasting stations with all the implications of that monopoly. That the right to private ownership of the broadcast media, implied in the right to freedom of expression, enshrined in section 36 of the 1979 constitution of the federal republic of Nigeria is circumscribed within sub-section 2 of that sa […]
54 Pages
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1.0 BACKGROUND OF THE STUDY The media as had been established can provide for audience members information on Varity of issue. By emphasizing certain topic stressing particular interpretation and projects specific themes the media creates some distorted impression with their “ definition” portraying reflection of the real society ie if sexual promiscuity is regularly portrayed as widely practices and accepted in this sense, the viewers […]
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INTRODUCTION 1.1. Background of the study This chapter gives us an introduction to the research „‟Impact of Breath away (CRBC TV) as related to children behavioral problems (A study of Yakurr Local Government Area). The mass media is the means of passing information through the use of various channels or media (television, radio, newspaper e.t.c.) to a large heterogeneous crowd. The mass media is a significant force in modern culture, […]
58 Pages
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INTRODUCTION 1.1 Background of the Study Television is incorporated within the child‟s experience as it becomes part of the child‟s inner world. In discussing about television and evolutional development of T.V, some one may wonder how television affects a child of ten to eighteen year. But it is apparent that the young child is dominated by this TV. Children learn to read pictures they understand. In the watching of television, all th […]
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Development is the process of moving the world, of engage in the task of self- improvement with the available is necessary, not only for all aspects of a person'’ development, but also for all aspects of a nation development following this, the broadcast media are the most vital instrument for influencing the masses to either consumer or conserve. In development countries an issue which does not appear on television or radio does not e […]