52 Pages
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5,076 Words
INTRODUCTION 1.1 Background of the Study: Advertising is one of the tools used for persuasive communication to target audience. Advertising is the communication relayed from companies to persuade an audience to purchase their products. This communication is usually through various forms of paid media…. TV and radio commercials, print advertising, billboards and more. Every communication is advertising is intended to be persuasive. This […]
70 Pages
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7,828 Words
The study focused on effective promotional strategies for operations of hair dressing saloon in Enugu metropolis with particular not on after8 saloon –Neo haven. The objectives of the study are; To evaluate the promotional strategies adopted by after 8 hair dressing saloon in order to determine their profitability To determine the impact of public relation adopted by after 8 saloon in Enugu metropolis create customer’s awareness of the […]
90 Pages
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9,326 Words
This study focused on the impact of promotional activities on Bournvita product with particular note on Cadbury Nigeria Plc the objectives of the study among other things include: To know how effective each of the promotion has been increasing the beverage’s market shares in the market. Based on these, four hypothesis were formulated each focusing on the impact of specific promotion date were sourced. Extensive literature review on tex […]
94 Pages
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10,321 Words
This study focused on the impact of promotional activities on the purchasing of Golden morn product with particular note on Nestle Nigeria Plc, the objective of the study among other things include. To know how effective each of the promotion has been increasing the beverages market share in the market. Based on these three hypothesis were formulated each focusing on the impact of specific promotion data. Extensive literature review on […]