78 Pages
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7,291 Words
This research work was undertaken to know the effectiveness of product innovation as an effective strategy of achieving competitive adventage in the purchasing environment in a case study of unilever Nigeria plc Aba. In carrying out this work, primary and secondary source of data collection method were adopted the survey method was used. The data was carefully analyzed and interpreted. Bases on the summary, conclusion were made, the fi […]
63 Pages
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14,025 Words
This study was carried out to examine the impact of marketing communication on product development. Specifically, the study examined the most popular marketing communication tool, assessed the most effective marketing communication tool, ascertained if marketing communication helps to promote product awareness, found out if marketing communication influences customers’ patronage, examined the impact of marketing communication on the le […]