Place Of Social Media In The Practice Of Public Relations In Higher Institution

This study investigates the place of social media in the practice of public relations in Delta State University Abraka. The advent of social media in the practice of public relations has changed the pattern of public engagement by public relations department. The research adopted uses and gratifications theory of mass communication. A total of 180 copies of the questionnaires were administered. The place of social media practice of public relations is to enhance the coverage and connectivity strategies to effectively engage the public. The research concluded the social media used in public relations provides image making, news feed and evaluation of response and clarification of misleading information. Delta State University should always update the students with academic information and frequently respond to student"s comments and likes.

The objectives of this study are:

1. To examine the contribution of social media to the practice of public relation in Delta State university and Novena university
2. To determine the frequency of usage of social media by public relation officers in Delta State University.
3. To ascertain the challenges of social media in public relations practices of Delta State University.
4. To determine the prospect of social media in the practice of public relations.

1. What are the contributions of social media to the practice of Public Relations in Delta State University?
2. What is the frequency of usage of social media by public relations officers in Delta State University?
3. What are the challenges of social media in public relations practice of Delta State University?
4. What are the prospects of social media in the practice of public relations in the Delta State Universaity?

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