Design And Construction Of A Digital Signage

ABSTRACT

This project work is on a Digital signage which is an electronic display used in advertising and distribution of information in public and private locations by using streaming, live and interactive displays as seen mainly in many public places such as airports, train stations, and shopping malls. A typical digital signage system simply requires a networked digital media device or single-board computer connected to a TV, monitor, or projector. Digital signs use technologies such as LCD, LED and Projection to display content such as digital images, video, streaming media, and information and can be found in public spaces, transportation systems, museums, stadiums, retail stores, hotels, restaurants, and corporate buildings. Digital signage displays use content management systems and digital media distribution systems which can either be run from personal computers and servers or regional/national media hosting providers.digital signage content may be frequently and easily updated, and also because of the interactive abilities available through the accompanying employment of real-world interfaces such as embedded touch screens, movement detection and image capture devices which enable these forms of signage to understand who and how users are interacting with them, they are gaining acceptance as an alternative to static signage.

CHAPTER ONE

1.0                                                        INTRODUCTION

Digital signage is an electronic display used in advertising and distribution of information in public and private locations by using streaming, live and interactive displays as seen mainly in many public places such as airports, train stations, and shopping malls. A typical digital signage system simply requires a networked digital media device or single-board computer connected to a TV, monitor, or projector.

Traditional or static signs require physically changing and reprinting the sign (Image/Notice), whereas digital signage can be changed easily on the fly through your digital network or internet connection. Digital signage can incorporate animations, videos, interactive touch screens. With all of these capabilities, digital signage is far more engaging, informative, and targeted than printed media, and can completely change how you communicate with your audience.

1.1                                             OBJECTIVE OF THE PROJECT

One specific use of digital signage is for out-of-home advertising in which video content, advertisements, and/or messages are displayed on digital signs with the goal of delivering targeted messages, to specific locations and/or consumers, at specific times.

1.2                                         SIGNIFICANCE OF THE PROJECT

• Advertising in the too-much-information age

The information age has changed market demographics and consumer behavior. Consumers have learned to block, ignore, or fast forward past advertisements. The power of television advertising is declining. For example, a television commercial needs to be shown 117 times to achieve the same reach as three commercials 40 years ago.

Unlike television commercials which are broadcast to large audiences in their homes, digital signage is narrowcast to select audiences at the point of purchase as they are reaching for their wallets. And unlike television commercials, consumers don’t view digital signage advertising as an intrusion. Rather, it helps create a better shopping experience for consumers.

• Digital signage is good for consumers

More than half of captive audiences in various digital signage installations report an overall better user experience, be it in the store, or on the train, or in the airport. Digital signage actually doubles message retention and brand awareness. At the right time and in the right place, consumers are happy to get more information, and businesses are generally happy to oblige.

• Digital signage is good for business

Digital signage is a win-win-win opportunity for businesses. Businesses win once by selling advertising space and again by selling more products. With 2/3 of the purchasing decisions made in the store, digital signage can increase sales anywhere.

• User can manage Digital Signage content from any web browser connected same network
• Digital Signage displays can be programmed with animations, videos and sound digital signs grab the attention of the audience far better than a simple static sign.
• Unlike static signage, digital displays can deliver an up to date and focused message directly to the target audience.
• Centralized control of the digital signage network allows control of hundreds or thousands of displays from one location. This ensures quality and consistency with minimal resources required to manage the network.
• Digital signage allows content changes as often as needed without any additional cost.
• Digital signage can eliminate the cost of printing and distributing static signs and fliers.
• Digital Signage can be easily adapted to the specific demographics of the target audience.

1.3                                               THE DIGITAL ADVANTAGE

Flexibility of real-time advertising and information

Digital advertising can be changed on the fly according to the time of day.

Targeted audiences

With digital signage, advertising focuses on the best potential customer: an existing one. It’s much easier to convince a current customer to purchase a product that is right in front of them than to convince a new customer to come to the store.

Cost savings

Every time digital signage users change their message or campaign, they save on printing costs and processing time.

Metrics
Digital advertising is more measurable than more traditional forms of advertising.

Increased sales

In-store digital signage can increase sales for most products, and generate impulse sales for products.

More educated consumers

Most consumers view informational signage as positive, which helps brand businesses as consumer oriented.

1.4                                                 SCOPE OF THE PROJECT

Digital Signage is the use of digitally powered signs such as plasma display panels, liquid crystal displays (LCDs), kiosk stations, and computer monitors to replace and enhance traditional media.

Digital signage is new media and has much more in common with the web than the static sign that it replaces. Digital display networks get the message across in a way that static posters and billboards never could. Large, flat panel, plasmas and LCD screens are now everywhere, and they are grabbing advertising share from more traditional forms of advertising.

1.5                                          APPLICATION OF THE PROJECT

 Digital signage is mostly used in:

– Banking

– Hospitality

– Retail

– Transportation

– Education

– Corporate

– Entertainment

– Health Care

– Government