Impact Of Information Technology (IT) In Marketing Of Banking Services

(A Case Study Of UBA Bank Plc) Enugu

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Chapter One

INTRODUCTION
This chapter introduces the Impact Of Information Technology (IT) In Marketing Of Banking Services and its relevance, states the research problems, research questions, and objectives, provides a background of the study, and should also include the research hypothesis…

Chapter Two

LITERATURE REVIEW
This section presents a review of related literature that supports the current research on the Impact Of Information Technology (IT) In Marketing Of Banking Services, systematically identifying documents with relevant analyzed information to help the researcher understand existing knowledge, identify gaps, and outline research strategies, procedures, instruments, and their outcomes…

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This Study On The Impact Of Information Technology (IT) In Marketing Of Banking Services Is Relevant To Students And Researchers In Marketing And Related Fields.