Marketing Information System As A Tool For Effective Marketing Planning And Control

Chapter One

1.0 INTRODUCTION:

This chapter introduces the marketing information system as a tool for effective marketing planning and control and its relevance, states the research problems, research questions, and objectives, provides a background of the study, and should also include the research hypothesis [intro77654]…

Chapter Two: Literature Review

2.0 INTRODUCTION:

This chapter provides the background and context of the research problems, reviews the existing literature on the marketing information system as a tool for effective marketing planning and control, and acknowledges the contributions of scholars who have previously conducted similar research [rev77654] …

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    • Title: Marketing Information System As A Tool For Effective Marketing Planning And Control:

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