69 Pages
|
7,381 Words
INTRODUCTION In Nigeria, the majority of the populations (70%) live in the rural areas in conditions of poverty, limited access to health, sanitation, education and other facilities. Majority of Nigerians are poor and are concentrated in the rural areas depending directly on agriculture, small and medium scale enterprises for their livelihood. The vicious cycles of poverty has been sustained by a strong orientation of the greater segm […]
53 Pages
|
11,665 Words
INTRODUCTION 1.0 Background Small scale enterprises are a major component of the Ugandan business sector that sustained the economy through the hard times when all the different sectors of the economy were in disequilibrium. In 1986, Uganda undertook economic reforms through the IMF/World Bank funded Structural Adjustment Programs (SAPs). Like in many developing countries these reforms were meant to change the Economy from an inefficie […]
96 Pages
|
11,976 Words
INTRODUCTION 1.1 BACKROUND OF THE STUDY Nigeria economy far back before the advent of oil exploration in the early 70’s was an agrarian economy. Nigeria was not considered a rich country at the time, but the nation was able to fed itself adequately and the economy was very buoyant. At this time, 85% of the country’s export earning was from agricultural product. During this period also, Nigeria has been making concerted effort toward th […]
78 Pages
|
9,988 Words
INTRODUCTION 1.1 BACKGROUND OF THE STUDY. Financial institutions have a very great role to play in the growth of small scale business everywhere in the world but I will limit my discussion to their roles in Nigeria. Financial institutions could be seen as an institutions which primary function is collecting and giving out funds to individuals, firms, organizations etc. for business purposes. From the definition of financial institution […]
49 Pages
|
4,981 Words
1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY Advertising is used to reach a wide market to induce consumer behaviours. However, advertising consist of non-personal form of communication conducted through paid media under clear sponsorship. Also advertising can be said to consist of all paid activities in presenting openly sponsored message regarding a product service. All the above aim at making impact on consumer habits. Consumer’s h […]
84 Pages
|
9,259 Words
INTRODUCTION 1.1 BACKGROUND OF STUDY Television advertisement represents one of the several stimuli to which children are exposed, like other kinds of stimuli existing within their environment. Television advertisement has a powerful tendency to influence children’s behaviour and general way of life, thus study examines the kind of influences or effects advertising on television can have on children. Seventy-six years ago, in 1928 to b […]
69 Pages
|
8,558 Words
1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY It is rare these days to see adverts broadcast on television without women playing prominent and visible roles, which range from complementary, subjective, subordinate to major actors in most television adverts. These roles may be ascribed by men who may not only enhance the product being advertised, but add colour, glamour and pleasant feelings to viewers whose interest, attention and patro […]