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4,981 Words
1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY Advertising is used to reach a wide market to induce consumer behaviours. However, advertising consist of non-personal form of communication conducted through paid media under clear sponsorship. Also advertising can be said to consist of all paid activities in presenting openly sponsored message regarding a product service. All the above aim at making impact on consumer habits. Consumer’s h […]
54 Pages
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6,666 Words
A critical appraisal of the strategies of exportation of made in Nigerian goods is a topic chosen from marketing field. The research was conducted mainly to examine the strategies adopted by NEPC in exportation of goods made in Nigeria. For effective research on this topic, both primary and secondary data were used to elicit information from sample studied, the primary source of data were response from the personal interview, while sec […]
86 Pages
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10,887 Words
Banks are established to make profits. Are these profits made at me expense of the customers or is it as a result of the seminar provided by these banks. This study attempts to highlight those key factors that different banks managements will consider in their choice of branch locations and customers preferences for their choice of banks to serve them. This will enable banks to focus on the critical factor that affect market preference […]
76 Pages
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9,684 Words
Definition of public Relation is a deliberate, planned and sustained effort to establish and maintain mutual understanding between organization and it’s environment. Promotion is one of the four manager variable with which the marketing manager communicates information between the sellers and buyers in order to change the attitude and behaviour of both parties. This study aims at identifying the variable that inhabit the achievements o […]
81 Pages
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12,737 Words
International purchasing is one of the major ways a country relates with other countries. It not only encourages or build relationship with these countries it builds the economy of a nation. International purchasing is not an individual thing. It requires a nation to set up a committee or council to organize and monitor international purchasing. This is why in Nigeria, the government established Nigerian export promotion council to be […]
89 Pages
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9,169 Words
Promotional strategies has proved to be the only logical basis for the sustenance of the financial institution such a s Afribank (NIG) PLC. The promotion mix variables should be properly integrated in this ever changing marketing environment. The purpose of carrying out this researcher work was to find out the problems of afribank (NIG) PLC, and recommend solutions to the problems. Based on the researcher topic, the researcher reversed […]
89 Pages
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8,461 Words
Quality control as a science has Gts root in the origins of mass production, notably in the ford motor company. Inspection quality today is marketing different from anything enuisaged by its American pioneers. Although, most theories of quality control inspection are adopted from management theory already in existence, quality control inspection is only interested in referring their practicability to the benefit and the or efficient ru […]