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4,981 Words
1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY Advertising is used to reach a wide market to induce consumer behaviours. However, advertising consist of non-personal form of communication conducted through paid media under clear sponsorship. Also advertising can be said to consist of all paid activities in presenting openly sponsored message regarding a product service. All the above aim at making impact on consumer habits. Consumer’s h […]
38 Pages
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4,362 Words
INTRODUCTION 1.1 Background of the study Film is a story recorded as a set of moving pictures to be shown on the television or at the cinema. It is also a roll on shut of flexible plastic that is sensitive to light for the use of in photography. Film also known as movie or motion pictures is series of still moving image. It is produced by recording photographic images with cameras or by creating images using animation techniques or vis […]
39 Pages
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4,087 Words
INTRODUCTION 1.1 Background of the Study The Nigeria marketing environment today is one of aggressive and unfriendly competition among both manufacturers and service providers. Most companies adopt various marketing strategies in order to maintain or increase profit margin, market shares or sales volume of their products or services. In this effort, quite a fortune is spent on advertising by which the organizations hope to achieve thes […]
42 Pages
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4,876 Words
INTRODUCTION 1.1. Background of the study This chapter gives us an introduction to the research „‟Impact of Breath away (CRBC TV) as related to children behavioral problems (A study of Yakurr Local Government Area). The mass media is the means of passing information through the use of various channels or media (television, radio, newspaper e.t.c.) to a large heterogeneous crowd. The mass media is a significant force in modern culture, […]
51 Pages
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12,776 Words
To examine the influence of music videos to increase of violence among Nigerian youth. To ascertain the influence of music videos in increasing crime rate in Nigeria. To examine the influence of music videos on the socio-cultural behavior of Nigerian youths. To determine factors encouraging negativity in the Nigeria music video industry.
70 Pages
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10,436 Words
In this era of social and economic instability in which the public must be given a convincing why they should part with their hard earned money, the role of the public relations practitioners cannot be over emphasized. The study also analyse the public relations strategies and policies management of the organization in question. The study set out further to know how the various Nigeria airways, Enugu consumers perceive the organization […]
89 Pages
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8,461 Words
Quality control as a science has Gts root in the origins of mass production, notably in the ford motor company. Inspection quality today is marketing different from anything enuisaged by its American pioneers. Although, most theories of quality control inspection are adopted from management theory already in existence, quality control inspection is only interested in referring their practicability to the benefit and the or efficient ru […]