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4,981 Words
1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY Advertising is used to reach a wide market to induce consumer behaviours. However, advertising consist of non-personal form of communication conducted through paid media under clear sponsorship. Also advertising can be said to consist of all paid activities in presenting openly sponsored message regarding a product service. All the above aim at making impact on consumer habits. Consumer’s h […]
89 Pages
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8,461 Words
Quality control as a science has Gts root in the origins of mass production, notably in the ford motor company. Inspection quality today is marketing different from anything enuisaged by its American pioneers. Although, most theories of quality control inspection are adopted from management theory already in existence, quality control inspection is only interested in referring their practicability to the benefit and the or efficient ru […]
53 Pages
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6,531 Words
Sales promotion is a very vital activity of any organization, before an organization makes a head way, it must adopt an effective sales promotion strategies for the marketing of its products. This effective sales promotional strategy will help to create adequate awareness of the product and persuade consumers to buy from describe how NASCO Foods LTD., adopted an effective sales promotion strategy for the distribution of NASCO foods. Th […]
82 Pages
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8,713 Words
Sales promotion is much more diverse than either personal selling or advertisement firms defines it in different ways depending on what they want to achieve. Association of marketing, America defines it as those marketing activities other than persons Sal selling that stimulates consumers purchasing power and dealer effectiveness such as displays, shows, exhibition, demonstration and various non-recurrent selling effort not in the ordi […]
82 Pages
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10,976 Words
Since the commissioning of the first breweries in Nigeria in the year 1949 growth recorded by the brewery industry have been so unprecedented that as at 1988, a total of 54 breweries have been either operational or licensed to do so in the country. Many more have since failed in their application to the federal ministry of commerce for license, why the licensed and operational ones are expanding their production capacity and introducin […]
73 Pages
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8,999 Words
The performance of marketing functions basically marrying consumer needs and wants with the appropriate products and services. It is the duty of the form to adopt appropriate marketing strategy to attract customers to it’s product and since it is generally believed that marketing strategy affects the consumer buying behaviour. This project therefore attempts to examine how the use of marketing strategies have generated sales for Guinne […]
52 Pages
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6,085 Words
The purpose of the study is based on an evaluation of the impact of NAFDAC in the consumption consumer goods (beverages) in Nigeria, especially in Enugu state. The main objective of this project was to examine the contributions of NAFDAC in the regulation of the various unethical business practice in the country and to appraise the safety of the consumers in the consumption of consumer goods (beverages) in the country and especially in […]