49 Pages
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4,981 Words
1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY Advertising is used to reach a wide market to induce consumer behaviours. However, advertising consist of non-personal form of communication conducted through paid media under clear sponsorship. Also advertising can be said to consist of all paid activities in presenting openly sponsored message regarding a product service. All the above aim at making impact on consumer habits. Consumer’s h […]
83 Pages
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9,358 Words
1.0 INTRODUCTION Since most commercial producer cannot sell directly to the final consumer without passing through the distributor or other market intermediaries. The reason for effective distribution process is aimed at getting the product from the manufacturer to the final consumer. Additionally, the organization should identify certain factors before adopting the type of distribution process it will use for its product. It is known […]
112 Pages
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11,556 Words
1.0 INTRODUCTION The function of warehouse management is to provide cost effective storage in a suitable condition for the organization materials to enhance effective rendering of customer services. The existence of a warehouse is justified by the extent to which it contribution to the efficiency and effectiveness of physical distribution functions. The Geographical locations of a warehouse operation should be determined by sites and t […]
113 Pages
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11,107 Words
1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY Production is defined not complete until the products reach the consumer the rights quantity, act the right place at the right price and in good condition, owing to proliferation of companies in Nigeria, it becomes very essential to have an efficient distribution system so that good produced get to the consumer. Basically, the aim of any firm is to minimize cost and maximize profit. In order […]
76 Pages
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7,849 Words
Physical distribution channels has created a created a great impact by bridging the gap between the producers and the final consumers. The inability of farmers to effectively reach out to distance markets and most final consumers with their agricultural products have resulted to waste of resources in Boki local government area. The main objective of the study is to find how best to market agricultural products in the area. Primary and […]
89 Pages
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8,461 Words
Quality control as a science has Gts root in the origins of mass production, notably in the ford motor company. Inspection quality today is marketing different from anything enuisaged by its American pioneers. Although, most theories of quality control inspection are adopted from management theory already in existence, quality control inspection is only interested in referring their practicability to the benefit and the or efficient ru […]
53 Pages
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6,531 Words
Sales promotion is a very vital activity of any organization, before an organization makes a head way, it must adopt an effective sales promotion strategies for the marketing of its products. This effective sales promotional strategy will help to create adequate awareness of the product and persuade consumers to buy from describe how NASCO Foods LTD., adopted an effective sales promotion strategy for the distribution of NASCO foods. Th […]